Eltex

Residential electrification across Southern Europe remains slow, fragmented and economically inefficient. Homeowners face long lead times, opaque pricing and complex financing when installing solar, batteries, heat pumps or EV chargers, and frequently give up. Installers struggle to scale. Subsidy volatility has wiped out less resilient players. The bottleneck is not demand, it is execution. And with energy security rising as a structural priority across Europe, the cost of that bottleneck is only growing.

Eltex owns the full customer journey across the residential electrification stack, working through a network of certified independent installers across Southern Europe. The platform handles lead qualification, pricing, financing, scheduling and project coordination end-to-end. By centralising procurement and shipping hardware directly to installers, Eltex removes inventory complexity while keeping quality control and pricing power in-house. The workflow Eltex runs, structured, data-rich and highly repeatable, is precisely the kind of operation where progressive AI-driven automation can materially improve unit economics without changing the customer relationship.